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Privacy Policy

Last updated: November 6, 2025

Table of Contents

  • 1. Introduction
  • 2. Information We Collect
  • 3. How We Use Your Information
  • 4. Data Storage and Security
  • 5. Third-Party Services
  • 6. Your Rights
  • 7. Children's Privacy
  • 8. Changes to This Policy
  • 9. Contact Us

1. Introduction

Welcome to Prettify. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our Chrome extension and website.

Prettify is a Chrome extension that enhances your LinkedIn post creation experience by providing text formatting tools and AI-powered features. We are committed to transparency about our data practices.

2. Information We Collect

2.1 Information You Provide

When you use Prettify, we may collect the following information:

  • Account Information: If you upgrade to Pro, we collect your email address and payment information (processed securely through our payment provider).
  • Extension Usage: When you use Pro features like AI Rephrase, Smart Emojify, or Auto Hashtags, the text you submit is processed by our AI service.

2.2 Automatically Collected Information

  • Website Analytics: We use Plausible Analytics, a privacy-friendly analytics service, to understand how visitors use our website. Plausible does not use cookies and does not collect personal data. It collects only aggregate statistics such as page views, referrers, and country-level location data.
  • Extension Usage Statistics: We collect anonymized usage data about which features are used to improve the extension. This data does not identify you personally.
  • Technical Information: Browser type, extension version, and error logs to help us troubleshoot issues.

2.3 Information We Do NOT Collect

  • We do NOT read, store, or transmit your LinkedIn credentials
  • We do NOT access your LinkedIn account data without your explicit action
  • Free text formatting features work entirely locally in your browser - your text never leaves your device
  • We do NOT sell your personal information to third parties

3. How We Use Your Information

We use the collected information for the following purposes:

  • Provide Services: To deliver the formatting tools and AI features you request
  • Process Payments: To handle Pro subscription billing and payments
  • Improve Our Service: To understand how users interact with Prettify and identify areas for improvement
  • Customer Support: To respond to your inquiries and provide technical assistance
  • Security: To detect, prevent, and address technical issues and fraudulent activity
  • Legal Compliance: To comply with applicable laws and regulations

4. Data Storage and Security

4.1 How We Store Your Data

  • Local Processing: Free features (text formatting, fonts, lists, emojis) are processed entirely in your browser. No data is sent to our servers.
  • AI Processing: When you use Pro AI features, your text is sent to our secure servers, processed, and immediately deleted after the response is returned. We do not retain copies of your text.
  • Account Data: Pro user account information is stored securely on encrypted servers.

4.2 Security Measures

We implement industry-standard security measures to protect your data:

  • HTTPS encryption for all data transmission
  • Secure, encrypted storage of account information
  • Regular security audits and updates
  • Limited access to personal data by our team members
  • No storage of payment card information (handled by our PCI-compliant payment processor)

4.3 Data Retention

  • Text processed by AI features is deleted immediately after processing
  • Account information is retained while your account is active
  • After account deletion, your data is permanently removed within 30 days
  • Anonymized analytics data may be retained indefinitely for statistical purposes

5. Third-Party Services

We use the following third-party services to operate Prettify:

5.1 Analytics

  • Plausible Analytics: Privacy-friendly website analytics. Plausible is GDPR, CCPA, and PECR compliant. No cookies, no personal data collection. Learn more

5.2 Payment Processing

  • Payment Processor: We use a secure, PCI-compliant payment processor for Pro subscriptions. Your payment information is handled directly by the payment processor and never stored on our servers.

5.3 AI Services

  • AI Provider: Pro AI features (Rephrase, Emojify, Hashtags) are powered by secure AI services. Your text is processed in real-time and not retained by us or our AI provider.

5.4 Hosting and Infrastructure

  • Our website and extension backend are hosted on secure, enterprise-grade cloud infrastructure with appropriate security certifications.

6. Your Rights

6.1 GDPR Rights (European Users)

If you are in the European Economic Area (EEA), you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate personal data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request your data in a portable format
  • Right to Object: Object to certain types of processing
  • Right to Withdraw Consent: Withdraw consent at any time

6.2 CCPA Rights (California Users)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share
  • Request deletion of your personal information
  • Opt-out of the sale of your personal information (Note: We do not sell personal information)
  • Non-discrimination for exercising your privacy rights

6.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at the email address provided in the Contact section below. We will respond to your request within 30 days.

7. Children's Privacy

Prettify is not intended for users under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately, and we will delete such information.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make material changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify Pro users via email
  • Display a notification in the extension for significant changes

We encourage you to review this policy periodically. Your continued use of Prettify after changes are posted constitutes your acceptance of the updated policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Email: privacy@prettify.example.com

Website: https://prettify.example.com

Response Time: We aim to respond to all inquiries within 48 hours

For data protection inquiries specifically related to GDPR compliance, please include "GDPR Request" in your email subject line.

By using Prettify, you acknowledge that you have read and understood this Privacy Policy.

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